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New Ventures: Virtual Reality

Project type

Futures exploration, digital engagement, platform prototyping and strategic testing

Role

Strategic lead, pilot architect, platform explorer, engagement designer

Use

Advance future-readiness, prototype VR-based strategies, test immersive engagement, and connect U.S. partners through new forms of digital engagement

Target Audience

Next-gen audiences, global engagement teams, innovation strategists, VR partners and creatives

Collaboration

Collaborated with innovation team members, cross-functional internal units, field teams, and external creators to explore and pilot immersive strategies

🧩 Every image below has a story—click to see it.

For the past five years, I’ve led exploratory and strategic efforts around virtual reality—evaluating how this immersive medium can serve long-term mission outcomes.

From trend scans to platform presence, I’ve helped move VR from concept to credible strategy.

My presence in platforms like VRChat and Meta Horizons has been hands-on and iterative—blending research, partnerships, and creative prototyping.

Core initiatives include:
⦿ Coaching internal teams on practical pathways into VR
⦿ Cultivating internal and external partnerships across VR communities
⦿ Integrating VR experimentation into business objectives
⦿ World-building and platform testing from the inside out

In 2024, I launched an Olympics-inspired VR engagement that attracted over 1,000 visitors with minimal promotion. That experiment surfaced insights that continue to fuel strategic VR engagement today.

This is still an emerging field, but for many, it’s already home. We’re learning how to meet them there.

Inspire People. Invest in What Lasts. Maximize the Mission.
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Chattanooga, TN - North Georgia Area

 

© 2025 by Michael Mirabella.

 

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